Key Responsibilities:
Paid Advertising & Performance Marketing
- Plan, execute, monitor, and optimize paid campaigns across:
- Google Ads (Search, Display, Shopping, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other relevant advertising platforms
- Manage PPC campaigns to maximize ROI, lead generation, and conversions.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Optimize bidding strategies, ad creatives, landing pages, and conversion funnels.
- Track campaign performance and provide actionable recommendations for improvement.
- Manage advertising budgets efficiently and ensure cost-effective campaign execution.
- Set up and monitor conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.

SEO & Organic Growth
- Implement and manage On-Page, Off-Page, and Technical SEO activities.
- Conduct keyword research and SEO audits.
- Monitor website performance and identify opportunities for organic traffic growth.




- Coordinate with content and development teams for SEO implementation.
- Track keyword rankings, website traffic, and overall SEO performance.

Analytics & Reporting
- Prepare weekly and monthly performance reports for clients and internal stakeholders.
- Analyze campaign data to identify trends, opportunities, and areas of improvement.
- Monitor KPIs such as CTR, CPC, CPL, CPA, ROAS, Conversion Rate, and Organic Traffic.
- Present performance insights and recommendations to clients and management.

Client & Team Coordination
- Collaborate with designers, content writers, developers, and account managers.
- Participate in client meetings and explain campaign strategies and results.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

Required Skills & Qualifications
- 2+ years of experience in Performance Marketing/Digital Marketing.
- Solid hands-on experience with:
- Google Ads
- Meta

📌 Performance Marketing Manager (Indore)
🏢 S&J Advertising
📍 Indore