We are looking for a versatile Digital Marketing Specialist who can independently plan, create, and execute marketing campaigns across Facebook, Instagram, and Google, while also driving our SEO strategy. This is a hands-on role suited for someone comfortable wearing multiple hats — from designing ad creatives to analyzing campaign performance.

Key Responsibilities

Social Media Advertising (Facebook & Instagram)
- Plan, design, and create engaging ad creatives (images, videos, reels, carousels) for Facebook and Instagram
- Write compelling ad copy and captions aligned with brand voice
- Set up, launch, and manage paid ad campaigns using Meta Ads Manager
- Define target audiences, run A/B tests, and optimize campaigns based on performance data
- Track key metrics (CTR, CPC, ROAS, conversions) and report on campaign results

Google Ads
- Create and manage Google Search, Display, and Shopping/Performance Max campaigns
- Conduct keyword research and manage bidding strategies and budgets
- Monitor and optimize campaigns for maximum ROI




- Set up conversion tracking and analyze performance using Google Ads and Google Analytics

SEO
- Conduct keyword research and competitor analysis
- Optimize website content, meta tags, and on-page elements for search visibility
- Monitor website performance using tools like Google Search Console, Ahrefs, or SEMrush
- Recommend and coordinate technical SEO improvements (site speed, mobile-friendliness, structure)
- Track keyword rankings and organic traffic growth over time

General
- Stay updated on platform algorithm changes, ad policies, and digital marketing trends
- Collaborate with the team on overall marketing strategy and content calendar
- Prepare regular performance reports with insights and recommendations

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3-5 years of hands-on experience in digital marketing, specifically in paid social, Google Ads, and SEO
- Prove

📌 Digital Marketing Specialist (Chennai)
🏢 ALtair Hearing Revolution
📍 Chennai