Marketing Coordinator

Manufacturing & Engineering Division

Department

Marketing & Business Development

Reporting To

Marketing Manager / General Manager

Employment Type

Full-Time

Location

Chennai, Tamil Nadu

Experience Required

2 - 5 Years

Qualification

MBA (Marketing) / B.E. + Diploma in Marketing

Role Summary

Key ResponsibilitiesBrand & Content Management
- Develop and maintain marketing materials including brochures, product catalogues, technical datasheets, and presentations
- Manage the company website content, social media pages (LinkedIn, Instagram), and digital presence
- Coordinate with design agencies or in-house teams for creative collateral aligned with brand guidelines
- Write and publish technical blog articles, press releases, and case studies

Lead Generation & Sales Support
- Identify and qualify leads through digital platforms, trade portals (IndiaMART, TradeIndia), and industry networks
- Coordinate with sales teams to prepare proposals, quotations, and client presentations
- Maintain and update CRM records with lead details,



follow-up status, and opportunity pipelines

Events & Exhibitions
- Coordinate company participation in trade fairs, industry exhibitions, and seminars (e.g., IMTEX, Quality Expos)
- Manage logistics for stall setup, promotional material dispatch, and team coordination for events
- Capture post-event data including leads collected, meetings conducted, and follow-up actions

Market Research & Analysis
- Conduct market research to identify new industry segments, target customers, and competitive landscape
- Track competitor activities, pricing trends, and recent product launches in relevant sectors
- Prepare monthly marketing reports with metrics on lead generation, campaign performance, and website analytics

Client Communication & PR
- Manage customer testimonials, feedback collection, and case study documentation
- Coordinate with key accounts for joint marketing initiatives and referral programmes

Qualifications

📌 Marketing Coordinator (Maduravoyal)
🏢 SANSEL INSTRUMENTS AND CONTROLS
📍 Maduravoyal