Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business goals.
- Manage brand positioning and ensure consistency across all marketing materials.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Coordinate with sales, product, and design teams to support business objectives.
- Monitor campaign performance using analytics tools and prepare performance reports.
- Manage marketing budgets and optimize ROI.
- Organize promotional events, product launches, and brand campaigns.
- Build relationships with media agencies, vendors, and external partners.
- Lead and mentor the marketing team.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- 3-7 years of experience in marketing or brand management.
- Solid knowledge of digital marketing platforms and tools.
- Excellent communication, leadership, and project management skills.
- Proficiency in marketing analytics tools such as Google Analytics, CRM platforms, and social media insights.
- Creative thinking with strong analytical abilities.
Preferred Qualifications
- MBA or relevant marketing certification is a plus.
- Experience in B2B/B2C marketing environments.
- Familiarity with marketing automation tools.