Key Responsibilities
- Strategy & Planning: Develop comprehensive content strategies tailored to marketing objectives and specific audience personas.
- Research & SEO: Conduct content audits, competitor analysis, and keyword research to identify trends and content gaps.
- Editorial Management: Maintain content calendars, establish brand tone and voice guidelines, and ensure consistency across websites, blogs, and social media.
- Collaboration: Work closely with cross-functional teams—including copywriters, designers, SEO experts, and product managers—to produce and deploy content.
- Analytics & Optimization: Track key performance indicators (KPIs) like traffic, engagement rates, and conversions using analytics tools to adjust strategies as needed