Job Description - Head of Digital MarketingPosition

Head of Digital Marketing

About the Role

Key ResponsibilitiesLeadership & Team Management
- Lead, mentor, and manage the Digital Marketing team, including SEO, Performance Marketing, Social Media, Content, Design, and Client Servicing.
- Build a high-performance culture focused on accountability, ownership, and continuous improvement.
- Conduct regular one-on-one meetings, team reviews, and performance evaluations.
- Identify skill gaps and organize training and development initiatives.
- Allocate resources effectively to ensure timely project execution.

Client Strategy & Relationship Management
- Act as the senior point of contact for key client accounts.
- Develop comprehensive digital marketing strategies aligned with client objectives.
- Conduct periodic client review meetings and present campaign performance.
- Build long-term client relationships through proactive communication and strategic consultation.
- Address escalations and ensure timely resolution of client concerns.

Campaign Planning & Execution




- Oversee planning, execution, and optimization of digital marketing campaigns across multiple platforms.
- Ensure campaigns are delivered on time, within budget, and aligned with client objectives.
- Monitor campaign performance and implement optimization strategies to maximize ROI.

Operational Excellence
- Establish and maintain Standard Operating Procedures (SOPs) for campaign execution and project management.
- Ensure proper requirement gathering, documentation, project planning, and internal communication.
- Monitor project timelines, resource allocation, and workload distribution.
- Ensure quality assurance processes are followed before any deliverables are shared with clients.
- Drive process improvements to enhance operational efficiency.

Performance & Analytics
- Monitor key performance indicators (KPIs) across all client accounts.
- Analyze campaign data and generate actionable insights.
- Pr

📌 Head of Digital Marketing (Indiranagar)
🏢 Adze Studio
📍 Indiranagar