Key Responsibilities
- Develop and execute digital marketing campaigns across multiple platforms.
- Manage paid advertising campaigns, including Google Ads and social media ads.
- Optimize website content and structure for search engines (SEO).
- Plan and manage social media content calendars and engagement strategies.
- Monitor campaign performance using analytics tools such as Google Analytics and prepare regular performance reports.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Collaborate with designers, content creators, and sales teams to produce effective marketing materials.
- Manage marketing budgets and ensure campaigns deliver a strong return on investment (ROI).
- Stay informed about emerging digital marketing trends, technologies, and best practices.
Required Qualifications
- Experience with Google Ads, Google Analytics, Meta Ads Manager, and marketing automation platforms.
- Proficiency with content management systems (CMS) such as WordPress is an advantage.
- Excellent analytical, communication, and project management skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced setting.
Preferred Skills
- Google Ads and Google Analytics certifications.
- Experience with marketing automation tools such as HubSpot or Mailchimp.
- Basic knowledge of HTML, CSS, and landing page optimization.
- Graphic design or video editing experience is a plus.
- Strong problem-solving skills and attention to detail.
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation and conversion rates
- Return on ad spend (ROAS)
- Cost per acquisition (CPA)
- Search engine rankings
- Social media engagement and follower growth
- Overall campaign ROI