Job Summary:
Key Responsibilities:
- Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and unsubscribe rates.
- Collaborate with sales, content, design, and digital marketing teams to support overall marketing goals.
- Prepare regular performance reports and suggest improvements based on campaign insights.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Strong written communication and copywriting skills.
- Positive knowledge of audience segmentation, automation, and campaign analytics.
- Ability to work with data and generate actionable insights.
- Strong attention to detail and ability to manage multiple campaigns at the same time.
- Creative mindset with a focus on improving customer engagement and conversions.
Preferred Skills:
- Experience with marketing automation workflows.
- Knowledge of Google Analytics and UTM tracking.
- Understanding of customer lifecycle marketing.
- Data Gathering and shorting/Verification.
- Knowledge of domain verification, DNS records (SPF, DKIM, DMRC and etc.)