The Area Sales Manager - Home Improvement & Hardware Channel is responsible for driving distribution expansion, retailer activation, and sales growth for the 3M Home Improvement portfolio across hardware, paint, electrical, sanitary, plywood, and building material retail channels within the assigned area. This role focuses on building a sustainable retail network, accelerating secondary sales, improving in-store visibility, and increasing product awareness among retailers and end consumers. The position requires strong channel development capability, distributor management, and market execution skills to deliver profitable growth in alignment with business priorities.
Key Responsibilities
Distribution Expansion
- Appoint and manage distributors/super stockists ensuring right investment, infrastructure, and service levels.
- Monitor ROI, claims, and ensure timely financial settlements and adherence to 3M policies.
- Strengthening trade partnerships through consistent engagement and transparent communication.
- Expand product availability across hardware and allied retail outlets through new distributor appointments.
- Identify white spaces and onboard current retailers.
- Strengthen distributor coverage and productivity.
- Ensure optimal assortment placement across stores.
Secondary Sales Growth
- Drive sales through retailer engagement programs.
- Improve offtake through merchandising and visibility.
- Execute monthly sales plans and market development activities.
- Track secondary sales performance.
Retailer Development
- Conduct retailer visits and relationship management.
- Drive recommendation selling by shop owners and counter salespersons.
- Develop key influencer retailers within the market.
Distributor Management
- Manage distributor sales, inventory, and market coverage.
- Monitor stock levels and replenish inventory.
- Improve billing productivity and outlet reach.
- Conduct distributor reviews and j
📌 Area Sales Manager (Bengaluru)
🏢 3M
📍 Bengaluru
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.