Key Responsibilities:
- Content Calendar Management: Develop and maintain a detailed content calendar that ensures consistent posting across all social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
- Brand Positioning: Ensure all content and campaigns align with the brand's positioning, tone, and values, while also reaching target audiences effectively.
- Campaign Development: Generate creative campaign ideas to boost brand visibility and awareness, from conceptualization to execution.
- Brand Visual Ideas: Collaborate with design teams to create visually compelling content that resonates with our audience and enhances brand identity.
- Campaign Awareness: Increase campaign reach through targeted strategies, promoting brand recognition and engagement.
- Hashtag Strategy: Create and manage brand-specific hashtags to improve discoverability and enhance engagement on social media platforms.
- Software Knowledge: Stay up-to-date with the latest social media management tools and platforms,



utilizing analytics software and social scheduling tools to track performance and optimize strategies.
- Paid Marketing & Boosting: Plan and execute paid social media campaigns (e.g., Facebook Ads, Instagram Ads), including budget management, targeting, and optimization for better ROI.
- Analytics and Reporting: Track, analyze, and report on key metrics (engagement rates, reach, impressions, etc.) to evaluate campaign performance. Use data-driven insights to optimize future strategies.
- Competitive Analysis: Monitor and analyze competitors’ social media activity, campaigns, and audience engagement to stay ahead of market trends.
- Strategic Campaign Planning: Develop and implement strategic campaigns that align with marketing goals, increase brand visibility, and drive customer interaction.
- Brand Analysis: Regularly evaluate the effectiveness of social media efforts, providing feedback and strategies for continuous improvement.

Skills & Qualifications:
- Should

📌 Social Media Manager (Bidhannagar)
🏢 Smith Retail Ventures Private
📍 Bidhannagar