Position: Digital Marketing Trainer

Department: Training & Digital Marketing

Experience: 1-3 Years

Location: Prayagraj

Job Overview

Key Responsibilities
- Conduct practical and interactive training sessions on digital marketing.
- Train students on Google Ads, including Search, Display, YouTube/Video, campaign setup, keyword research, ad creation, targeting, conversion tracking, and optimization.
- Train students on Meta Ads, including campaign structure, audience targeting, ad creation, lead generation, traffic, engagement, and conversion campaigns.
- Teach SEO, including:
- Keyword research
- On-page SEO
- Off-page SEO
- Technical SEO
- Link building
- Google Search Console
- Google Analytics
- Website audit and optimization
- Teach students how to create and manage WordPress websites.
- Train students on WordPress installation, themes, plugins, page creation, basic customization, forms, menus, and website structure.
- Provide hands-on assignments, projects, and real-world case studies.
- Help students understand campaign performance through metrics such as CTR, CPC,



CPM, CPL, CPA, ROAS, conversions, and Quality Score.
- Monitor students' progress and provide regular feedback.
- Conduct doubt-clearing sessions and practical assessments.
- Keep training material and course content updated according to current digital marketing trends and platform changes.
- Assist students with live projects, portfolio development, and interview preparation.
- Stay updated with the latest Google, Meta, SEO, WordPress, and digital marketing tools and practices.

Required Skills:
- Strong knowledge of Google Ads:
- Strong knowledge of Meta Ads / Facebook Ads:
- Good understanding of SEO:
- Practical knowledge of WordPress website creation:
- Knowledge of Google Analytics and Google Search Console:
- Understanding of Google Tag Manager and conversion tracking is an advantage.
- Valuable understanding of digital marketing metrics and campaign optimization.
- Strong communication and p

📌 Digital Marketing Trainer (Prayagraj)
🏢 NDMIT
📍 Prayagraj