The Sales Representative will be responsible for managing the assigned territory in Lucknow, handling distributors, driving primary and secondary sales, expanding market coverage, and ensuring product availability across retail outlets.
Key Responsibilities
Distributor Management
- Maintain strong relationships with distributors.
- Ensure timely stock replenishment and order processing.
- Monitor distributor inventory levels.
- Resolve distributor-related issues and coordinate with internal teams.
Primary Sales
- Generate orders from distributors.
- Achieve monthly primary sales targets.
- Ensure adequate stock movement from the company to distributors.
- Plan sales activities to increase distributor purchases.
Secondary Sales
- Visit retail outlets regularly.
- Ensure product availability and visibility at stores.
- Generate sales from retailers through distributors.
- Expand market coverage by adding new retail outlets.
- Monitor competitor activities and market trends.
Market Development
- Increase brand presence in the assigned territory.
- Execute promotional and trade marketing activities.
- Build solid relationships with retailers and key customers.
Reporting
- Submit daily visit reports and sales reports.
- Track primary and secondary sales performance.
- Provide market feedback and competitor insights.
Key Performance Indicators (KPIs)
- Achievement of primary sales targets.
- Achievement of secondary sales targets.
- Distributor stock management.
- New outlet additions.
- Market coverage and productivity.
- Product availability and visibility.
Required Skills:
- Strong communication and negotiation skills.
- Distributor and retailer relationship management.
- Sales planning and target achievement.
- Market analysis and reporting.
- Ability to travel within the assigned territory.