Mrs India International Queen is looking for an experienced Google & YouTube Ads Expert to drive high-quality leads, registrations, brand awareness, reach and engagement through powerful performance-marketing strategies.

Key Responsibilities
- ⁠ ⁠Plan, launch, manage and optimise Google Ads and YouTube Ads campaigns.
- ⁠ ⁠Develop strategies to generate maximum high-quality leads and registrations for MIIQ.
- ⁠ ⁠Manage Google Search, Performance Max, Display, Discovery/Demand Gen and YouTube campaigns.
- ⁠ ⁠Conduct extensive keyword research, competitor analysis and audience research.
- ⁠ ⁠Develop high-intent targeting strategies for women interested in pageants, beauty, fashion, confidence, leadership and personal growth.
- ⁠ ⁠Create and optimise YouTube In-Stream, Shorts and video campaigns for maximum reach, engagement and conversions.
- ⁠ ⁠Build effective conversion funnels, remarketing and audience segmentation strategies.
- ⁠ ⁠Optimise campaigns based on CPL, CPA, conversion rate, lead quality, ROAS and overall ROI.




- ⁠ ⁠Track and analyse campaign performance using Google Analytics 4, Google Tag Manager and conversion tracking.
- ⁠ ⁠Identify low-quality traffic and continuously improve targeting to increase qualified enquiries and registrations.
- ⁠ ⁠Conduct A/B testing of keywords, audiences, ad copies, landing pages, creatives and CTAs.
- ⁠ ⁠Develop remarketing strategies for website visitors, video viewers and previous leads.
- ⁠ ⁠Collaborate with the Content, Creative, Sales and Telecalling teams to improve the complete lead-to-registration funnel.
- ⁠ ⁠Prepare weekly/monthly performance reports with transparent insights and actionable recommendations.
- ⁠ ⁠Stay updated with Google Ads, YouTube, AI marketing tools, automation and changing advertising trends.

Must-Have Skills
- ⁠ ⁠4+ years of hands-on experience in Google Ads and YouTube Ads.
- ⁠ ⁠Strong expertise in Google Search Ads, Performance Max, Display, Demand Gen and YouTube Ads.
- ⁠ ⁠Google Ads certifi

📌 Google Ads Specialist (Noida)
🏢 MRS INDIA INTERNATIONAL QUEEN
📍 Noida