Performance Marketing Executive (Google & Meta Ads)

Location: Jaipur (Work From Office)

Job Type: Full-time

About the Role

This is not a social media management or content creation role. The focus is on paid advertising, campaign optimization, analytics, and ROI.

Key Responsibilities
- Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
- Monitor daily campaign performance, budgets, and bidding strategies.
- Track and analyze key performance metrics including CPC, CTR, CPA, CPL, ROAS, Conversion Rate, and ROI.
- Conduct keyword research, audience targeting, and competitor analysis.
- Perform A/B testing on ad creatives, landing pages, and campaign strategies.
- Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Prepare weekly and monthly performance reports using Excel, Google Sheets, and Looker Studio.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Collaborate with the design and content teams to develop high-performing ad creatives.




- Stay updated with the latest Google Ads and Meta Ads platform updates and best practices.

Requirements:
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- 1-3 years of experience managing Google Ads and Meta Ads campaigns.
- Solid understanding of campaign structure, bidding strategies, audience targeting, and conversion optimization.
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), and Google Tag Manager.
- Good knowledge of Microsoft Excel and Google Sheets.
- Strong analytical and problem-solving skills.
- Excellent attention to detail and communication skills.
- Ability to work from the Jaipur office.

Preferred Skills
- Google Ads Certification
- Meta Certified Digital Marketing Associate
- Experience with Looker Studio
- Basic knowledge of SEO and landing page optimization

Screening Questions
- If we spend ₹10,000 and generate 50 sales, what is the CPA?

📌 Performance Marketing Executive (Jaipur)
🏢 Adsgrip consultancy
📍 Jaipur