Job Title: Public Relations Consultant

Department: Marketing & Corporate Communications

Location: Remote

Engagement Type: Independent Consultant — Monthly Retainer or Project-Based (open to discussion)

Experience Required: 5-15+ years in Public Relations, Media Relations, or Healthcare Communications

Key Responsibilities
- Develop and execute media strategy and messaging aligned with DIGIPATH AI's brand and business goals.
- Draft press releases, opinion articles, and media pitches related to technologies and the company's cancer screening initiatives.
- Conduct proactive journalist outreach and story pitching to secure credible print, digital, and broadcast coverage.
- Support reputation management and provide crisis communication advice as needed.
- Advise and train company spokespersons for media interactions.
- Plan and coordinate national and regional media engagement.
- Translate technical and clinical information about cancer screening into accurate, accessible media narratives.




- Liaise with DIGIPATH AI leadership to ensure messaging consistency across investors, partners, and public-facing communication.
- Plan and support media visibility around disease-awareness campaigns (e.g., Cancer Awareness Month), product/technology milestones, and CME or doctor-outreach events.
- Track media coverage, monitor competitor and industry PR activity, and share monthly reports with key insights and recommendations.
- Ensure all public communication complies with healthcare/medical advertising norms and ethical claim standards applicable in India.
- Bachelor's or Master's Degree in Journalism, Mass Communication, Public Relations, English, or a related field; a postgraduate diploma in PR/Corporate Communication is a plus.
- 5-15+ years of experience in public relations, media relations, or corporate communications, with demonstrable experience in healthcare, diagnostics, pharma, or med-tech PR preferred.
- Proven track record of securing editorial coverage — writing

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