Job DescriptionSEO Specialist - SMO & Reel Content CreatorPosition Title:
SEO Specialist - Social Media Optimization (SMO) & Reel Content Creator

Department:
Marketing & Digital Growth

Reporting To:
Marketing Manager / Director - Marketing

Job Summary

Key Roles & ResponsibilitiesSearch Engine Optimization (SEO)
- Conduct keyword research and competitor analysis.
- Optimize website pages, blogs, and landing pages for search engines.
- Implement on-page SEO strategies, including meta tags, headings, URLs, and internal linking.
- Monitor and improve website rankings on Google and other search engines.
- Perform technical SEO audits and recommend improvements.
- Build and manage quality backlink strategies.
- Track SEO performance using Google Analytics, Google Search Console, and other SEO tools.
- Prepare monthly SEO reports and performance dashboards.

Social Media Optimization (SMO)
- Manage and optimize the organization's social media presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (Twitter).




- Develop and implement social media growth strategies.
- Schedule and publish engaging content regularly.
- Increase followers, reach, engagement, and community interaction.
- Monitor social media trends and competitor activities.
- Respond to comments, messages, and inquiries when required.
- Analyze social media performance and generate reports.

Reel Making & Short-Form Video Content
- Plan, script, shoot, and edit engaging reels and short videos for social media platforms.
- Develop creative concepts aligned with marketing campaigns and organizational objectives.
- Create educational, promotional, testimonial, and trend-based reel content.
- Add captions, transitions, music, graphics, and effects to improve engagement.
- Repurpose existing content into short-form videos.
- Stay updated with current trends, viral formats, and platform algorithms.
- Coordinate with teams to capture events, testimonials, and behind-the-scenes conte

📌 SEO Specialist (Bhopal)
🏢 Eduzina.com
📍 Bhopal