Job description:
Job Title: Social Media Specialist

Department: Marketing
Employment Type: Full time
Experience Required: 1-3 years (adjustable)
Reports To: Marketing Manager / Head of Marketing

Job Summary:
Key Responsibilities:
- Campaign Development & Execution:
- Plan and implement strategic marketing campaigns (digital & offline)
- Collaborate with the design and content team for visuals and messaging
- Track and measure campaign performance (KPIs & ROI)
- Digital Marketing:
- Manage social media platforms (LinkedIn, Instagram, Facebook, etc.)
- Run paid ads on Google Ads, Meta, YouTube, etc.
- Content Creation & Management:
- Write blogs, newsletters, website content, and marketing copies
- Work with designers to create promotional material, infographics, videos, etc.
- SEO/SEM & Web Analytics:
- Conduct keyword research and implement on-page/off-page SEO
- Monitor website traffic, user behavior, and lead conversion
- Optimize content and landing pages for better visibility
- Market Research & Brand Strategy:
- Analyze industry trends and competitor activities




- Suggest branding improvements and customer engagement strategies
- Event Marketing (if applicable):
- Assist in organizing webinars, offline seminars, product launches
- Coordinate with vendors and partners for promotional events

Key Skills Required:
- Excellent written & verbal communication
- Strong knowledge of digital platforms and tools (Meta Ads, Google Ads, Canva, Mailchimp, etc.)
- Basic understanding of analytics tools (Google Analytics, Meta Insights)
- Creativity, time management, and teamwork
- Attention to detail and problem-solving abilities

Educational Qualification:
- Bachelor’s degree in Marketing, Business, Mass Communication, or a related field
- Certification in Digital Marketing or SEO (preferred)

Preferred Tools & Platforms:
- Canva / Adobe Creative Suite
- Google Ads / Meta Business Suite
- Mailchimp / Zoho Campaigns
- Google Analytics / Search Console
- Trello / Asana / Sla

📌 Social Media Specialist (Sahibzada Ajit Singh Nagar)
🏢 Rich Robust
📍 Sahibzada Ajit Singh Nagar