About the Role

ScriptJet IT Services is looking for a creative, analytical, and result-oriented Digital Marketing & App Growth Executive who can take ownership of marketing our apps and digital products.

This is not just a social media posting role. We are looking for someone who understands digital marketing, app marketing, user acquisition, SEO, content strategy, paid advertising, analytics, and growth tactics.

Key Responsibilities:
- Develop and execute app-specific marketing strategies based on the target audience and business goals.
- Create awareness and build a robust online presence for our apps.
- Plan and execute digital marketing campaigns across multiple platforms.
- Develop strategies for user acquisition, engagement, retention, and app growth.
- Manage and grow social media presence across Instagram, Facebook, LinkedIn, X, YouTube, and other relevant platforms.
- Plan content calendars, campaigns, reels, posts, blogs, and other promotional content.
- Implement SEO and ASO (App Store Optimization) strategies to improve organic visibility.




- Run and optimize paid advertising campaigns such as Google Ads and Meta Ads.
- Research competitors, market trends, keywords, audiences, and emerging marketing opportunities.
- Track campaign performance using analytics and marketing tools.
- Analyze metrics such as impressions, reach, CTR, CPC, conversions, installs, CAC, engagement, and retention.
- Continuously test different creatives, audiences, campaigns, and marketing channels.
- Identify new and creative ways to increase app downloads and awareness.
- Work closely with the development and design teams to create marketing assets and improve product positioning.
- Develop app-wise marketing strategies instead of using the same approach for every product.
- Explore influencer marketing, communities, partnerships, referral campaigns, and other growth opportunities.
- Prepare regular reports and provide actionable insights based on campaign performance.

Skills

📌 Digital Marketing (Surat)
🏢 ScriptJet IT Services
📍 Surat