Job Description

Key Responsibilities:
Sales & Revenue Delivery:
- Achieve assigned targets for sales value, volume, product-mix, margin, and collections (DSO/outstanding) for the branch.
- Build and convert a healthy project pipeline across commercial buildings, industrial, retail, hospitality, healthcare, education, infrastructure, and government segments.
- Drive sales of qualified lighting categories — indoor/commercial, industrial, outdoor, street & smart lighting, and architectural/façade lighting.

Specification & Influencer Management:
- Develop and manage relationships with key influencers: architects, lighting designers, electrical & MEP consultants, PMCs, and project management consultants.
- Drive specification (spec-in) of the company's products at the design stage and protect specifications through to order conversion.
- Conduct technical presentations, product demonstrations, and CPD/influencer engagement sessions.

Channel & Project Network Development:
- Appoint, develop, and expand the project channel network — project dealers, electrical contractors,



system integrators, and turnkey partners.
- Ensure adequate channel reach, stock availability, and partner engagement in the territory.

Team Leadership:
- Lead, coach, and review the branch project sales team; set targets, monitor performance, and build capability.
- Drive daily sales discipline — call planning, funnel reviews, CRM hygiene, and reporting.

Market Intelligence & Reporting:
- Track competition (pricing, schemes, new launches, specification wins) and provide market feedback.
- Maintain accurate forecasting, pipeline, and MIS reporting for branch performance reviews.

Key Result Areas (KRAs / KPIs):
- Branch sales value and volume achievement (% to target)
- Gross margin / product-mix realization
- Collections and overdue/DSO control
- Number of active specifications and conversion rate (spec-to-order)
- Project pipeline value and order conversion
- New project channel partners added

📌 Branch Sales Manager (Kolkata)
🏢 Orient Electric
📍 Kolkata