This is a current market and will be Key growth areas for the Regional business. They needs a close monitoring and Distribution expansion and better focus on infrastructure building. The key responsibility and ownership will bring business growth in the required location.
Main Accountabilities:
- To Manage current distribution network of distributors in the said location.
- Expand distribution network, primarily in the said location
- Drive sales volume in entire area
- This being a new market will have to develop the market for achieving year on year growth for the next 3-5 years.
Impact/Dimensions:
- Major sale of High profit categories ie VP, Oils like SFO will come from this area only,
Hence consumer focus and market service need to be of highest quality, along with market activation.
Key Performance Indicators (KPIs):
- Achieve annual Volume and MAV Targets on monthly/Qtrly basis.
- 100% Geo tagging of created outlets.
- DMS installation at all Distributors above 5 mts avg monthly sales.
- Timely payment collection and Aged AR of less than 10% of total AR
- No expiry of Forecasted stocks in assigned depots
Major Opportunities and Decisions:
- Automation at Field Force level will be the key responsibility.
- Training of DSMs and making them work on SFA will be key factor in execution.
- Automation of Business Partners, DMS installation and execution through 100% fulfilment.
- Increasing the Buying outlets month upon month and analyzing the buying pattern, develop strategy for low selling products/SKUs/Beats/Towns.
- Build personal relations with Self service Stores ,which contribute significantly
- Driv