Job Summary:
Key Responsibilities:
Google Ads & Facebook Ads Management
- Create, manage, and optimize high-performing lead generation campaigns on Google Ads & Facebook Ads.
- Conduct in-depth audience research to target the right users and maximize conversion rates.
- Set up and manage Google Search, Display, Performance Max, and YouTube Ads for lead generation.
- Run and optimize Facebook & Instagram lead generation campaigns using custom and lookalike audiences.

Campaign Strategy & Execution
- Develop data-driven advertising strategies tailored to business objectives.
- Conduct A/B testing on ad copies, creatives, and landing pages to improve performance.
- Optimize ad spend, targeting, and bidding strategies to achieve the best cost per lead (CPL).
- Implement remarketing/retargeting strategies to nurture leads through the sales funnel.

Performance Tracking & Reporting
- Monitor key performance metrics such as CTR, CPC, CPL, ROAS, and conversion rates.:
- Generate weekly and monthly reports to analyze campaign performance and suggest improvements.
- Use Google Analytics,



Facebook Pixel, and other tracking tools to measure campaign success.

Landing Page & Funnel Optimization
- Collaborate with designers & developers to create high-converting landing pages.:
- Analyze user behavior and make data-driven improvements to the lead funnel.

Stay Updated on Trends
- Explore recent advertising trends and tools to improve lead generation efforts.

Requirements & Qualifications:
- Experience: Minimum & Facebook Ads.:
- Proven Track Record:Demonstrated ability to generate

high-quality, cost-effective leads. Hands-on Expertise: Advanced Google Ads (Search, Display, YouTube, Performance Max, etc.) Facebook & Instagram Ads (Lead Form, Messenger, Website Traffic, etc.)
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- Conversion tracking, retargeting, and audience segmentation Analytical Skills:Ability to interpret

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ad performance data & optimize accordingly. Tools Knowledge: Google Ads, Facebook Ads Manager, Google

📌 Performance Marketer (Sector 62)
🏢 ZYGONICH
📍 Sector 62