Overview
The Shopper Insights & Analytics Analyst support the understanding of shopper attitudes / behaviours and in-store conditions to identify growth opportunities for PepsiCo NWE Benelux business. He/she brings the voice of the shopper to business opportunities identification, provides preliminary business recommendations based on shopper and retail insights to enable decision making process and flawless execution of brand and sales ACP & PSP priorities
Responsibilities
Supports to drive the Shopper Insights agenda in the Current BeNelux organization, builds solid shopper understanding and foundations, making sure that Shopper Insights is a part of decision-making process in the organisation by leveraging retail and shopper insights into strategic and operational recommendations, identify insights gaps and develop an approach to close these gaps. Maintain accumulated Shopper knowledge and continuous Shopper data sources (HHP, retail panel etc). Runs on-going and ad-hoc shopper/retailer research addressing strategic business questions based on AOP/PSP.
Translate data/research results from multiple data sources and the combination of data sources (e.g. YouGov, Nielsen, Online Surveys, Sector studies, Euromonitor) into meaningful insights and preliminary recommendations.As a member of the Shopper Insights team, and according to the monthly business cycle (IS&OP;), PSP and ACP agenda, he/she will supports the evaluation of shopper and channel trends, competition watch to identify growth opportunities, to build PepsiCo Benelux competitive advantage. Therefore, he/she will support the broader DX team (Cat Man, RGM, Shopper MKT & Perfect Store), Marketing and Sales workstreams by updating the monthly MWB’s, performing deep-dive analysis on performance issues, reviewing root-cause analyses on performance against AOP / ACP plan and derive main insights.
Take ownership of the continuous improvement of NL + BE quarterly shopper reporting, both the creation + presentation of the