Grow brand voice across social
Own LinkedIn, Instagram, X, and Threads for PFC and leadership handles - content cadence,follower growth, and engagement targets. Coordinate PR outreach tied to sustainability moments like Earth Day and World Workplace Day, and land earned media coverage for the textile/merchandise vertical.
GTM Strategy and Execution
Stand up dedicated channels for the sub-brand: a monthly LinkedIn newsletter, WhatsApp broadcast marketing, and a twice-weekly Meta content cadence, all built to grow subscribers and inbound leads.
Support sales and conversion
Lead Generation & Event Management
Campaign Management
Brand videos, influencer collaborations, and brand sponsorships management.
Social Media Management
Maintain a shared, org-wide content calendar reviewed monthly, and run monthly performance reviews on all marketing channels.

Requirements
● 3+ years of marketing experience with hands-on ownership of social channels and content calendars
● Experience running B2B lead generation across LinkedIn, WhatsApp, and Meta




● Experience in coordinating with sales teams on event logistics and partner outreach
● Familiarity with campaign reporting and lead-gen dashboards (HubSpot or similar CRM)
● Strong written communication for newsletters, PR outreach, and social copy
● Experience in sustainability, textiles, or manufacturing industries.

Benefits
We offer a competitive and comprehensive benefits package designed to support our employees’ well-being and growth, including an attractive salary, Provident Fund (PF) for financial security, performance-based incentives, comprehensive health and accidental insurance coverage, and strong career growth opportunities. Employees benefit from continuous learning and development through training programs, a healthy work-life balance with flexible policies, and generous paid time off including leave and holidays. Additionally, we provide employee engagement activities, recognition programs to reward achievements, an

📌 Senior Associate (Bengaluru)
🏢 Plastics For Change
📍 Bengaluru