12 Aug
|
Kantar
|
Bengaluru
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Job Details
About the Role
Kantar Analytics Pre-Sales serves as the bridge between Business Development, Client Servicing teams, and the Analytics Centre of Excellence (CoE). The role is responsible for understanding client business challenges, recommending the most suitable analytics solutions, and translating requirements into clear, practical, and commercially viable proposals. This position combines analytics knowledge, solution consulting, proposal development, project scoping, and stakeholder management to help clients solve complex marketing, brand, customer, and media measurement challenges.
Key Responsibilities
Client Requirement Discovery & Solutioning
Partner with Business Development and Client Servicing teams to understand client objectives and business challenges.
Conduct discovery discussions to gather and document detailed business, functional, data, and analytics requirements.
Assess data availability, business context, analytical objectives, and reporting needs.
Recommend the most appropriate analytics solution based on client requirements and business goals.
Proposal Development & Deal Shaping
Develop RFP, RFI, proposal responses, solution approaches, and Statements of Work (SOWs).
Define project scope, deliverables, assumptions, timelines, and success criteria.
Support effort estimation, resource planning, and pricing discussions in collaboration with delivery and finance teams.
Ensure proposed solutions are commercially viable and aligned with client expectations.
Analytics Solution Consulting
Understand and position Kantar Analytics offerings including:
Market Mix Modelling (MMM)
Marketing & Brand ROI Measurement
Brand Strategy & Brand Equity Studies
Media Analytics
Customer Analytics
Digital Analytics
Social Listening
Dashboarding & KPI Measurement Frameworks
📌 Senior Manager (Bengaluru)
🏢 Kantar
📍 Bengaluru