About Duratuf
We're an industrial safety company in Kolkata, with our own office and warehouse in the UAE.
Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.
We're on our way to 10,000 protected workplaces by 2035
The Role
We're in the middle of a rebrand — shifting from being seen as a rubber manufacturer to a safety solutions company. Today there's no brand book, no brand architecture, and no version control on anything. You'd build all of it, and then hold the line on it.
What you'll own in year one
• Build the brand books for our corporate brand and our platform brand
• Define the brand architecture across corporate, product and platform brands, with trademark work coordinated through our counsel
• Relaunch our main website on the recent brand system
• Build one versioned collateral system — packaging and labelling, sales decks, employee decks, social
• Build sales and channel partner enablement material that sellers actually use
• Lead a two-person creative desk that serves the whole marketing function
Requirements
What we're looking for
• You have personally built a brand system in a technical or industrial B2B business, written the rules, not just applied someone else's
• You have led a website relaunch tied to a repositioning, and you know what happened to enquiry volume through it
• You can brief and edit other people's work to a standard, not only make it yourself or only approve it
• You are comfortable saying no to a senior person about a claim, and explaining why
• You are happy running a queue that serves other teams before it serves you
Benefits
Why Join Duratuf?
Work that matters A mission you can point to without a slide.
Global exposure without leaving Kolkata 65+ markets, with our own UAE entity.
AI-first, genuinely A paid Claude account from Day 1. AI on every req.
Discipline, not chaos We run on Scaling Up: quarterly priorities, weekly rhythms.
You build it The en