Job Description:
Business Title: Technical Lead – CDP Platforms
Years of Experience: 5 to 9
Job Description: We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands-on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP).
You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross-functional teams including marketing, analytics, and engineering.
Must-Have Skills:
Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
Solid understanding of identity resolution, consent management, and customer profile stitching
Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio




Proficiency in API integrations (REST, SOAP) and data connectors
Strong skills in SQL, Python, or JavaScript for data manipulation and automation
Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)
Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization
Good-to-Have Skills:
Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
Experience with CI/CD pipelines, DevOps practices, and containerization
Client-facing experience and ability to lead technical discussions with stakeholders
Familiarity with audience segmentation, journey orchestration, and personalization strategies
Key Responsibilities:
Lead the technical design and implementation of Salesforce Data Cloud solutions
Architect data models and ingestion pipelines for uni

📌 Technical Lead (Bengaluru)
🏢 dentsu
📍 Bengaluru