Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the prospect to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

The Marketing Automation Campaign Specialist builds and optimizes B2B digital marketing campaigns within Adobe Marketo, translating marketing strategy into scalable, high-quality programs.



This role ensures campaigns are delivered with accuracy, consistency, and alignment to enterprise governance standards.
Operating within an evolving marketing technology ecosystem, the specialist contributes to platform enhancements, program scalability, and process improvements. The role partners closely with marketing, analytics, CRM teams, and external agencies to support successful campaign activation and ongoing performance optimization.
Key Responsibilities
Build and execute Marketo programs and assets including emails, landing pages, forms, smart campaigns, and reports.
Execute campaign builds based on documented briefs, requirements, and strategic direction from marketing stakeholders.
Activate and operationalize audience segments sourced from enterprise data platforms within Marketo programs.
Apply campaign-level filters, targeting logic, and distribution rules as needed to support launch objectives

📌 Marketing Automation Campaign Specialist (Bengaluru)
🏢 Labcorp
📍 Bengaluru