Job Description
Manager - Performance Marketing
Reporting - Director Sales & Marketing
Organisation: NICMAR
Experience: 3-5 years of relevant experience
Location: Mumbai, Work from Office
Role Overview
NICMAR is looking for a data-driven and result-oriented Manager - Performance Marketing to manage and optimize digital marketing campaigns focused on lead generation, applications, admissions, and revenue growth.
The role will involve working closely with digital marketing agencies, internal admissions teams, creative teams, academic units, and other stakeholders to plan, execute, monitor, and improve performance marketing campaigns across NICMAR’s programmes and business units.
Key Responsibilities
Performance Marketing and Lead Generation
Plan and execute performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant digital platforms.
Drive qualified lead generation, applications, and admissions for NICMAR’s academic and executive education programmes.
Develop campaign strategies based on programme objectives, target audience,



geography, admission timelines, and available budgets.
Continuously optimise campaigns to improve lead quality, conversion rates, cost per lead, cost per application, and cost per admission.
Manage paid search, paid social, display, remarketing, video, and lead-generation campaigns.
Identify recent digital platforms, audience segments, campaign formats, and growth opportunities.
Digital Agency Management
Work closely with the appointed digital marketing and media agencies for campaign planning, execution, optimisation, and reporting.
Prepare clear campaign briefs, media plans, audience strategies, performance targets, and deliverable timelines for agencies.
Review agency recommendations, media plans, keyword strategies, audience targeting, campaign structures, and budget allocations.
Conduct regular performance review meetings with agencies and ensure timely implementation of agreed action points.
Monitor

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