The Senior Account Manager (SAM) acts as the strategic bridge between the client and internal teams. This role demands strong brand ownership, cross-functional leadership, and a deep understanding of digital marketing ecosystems. The SAM will lead brand strategy execution, oversee creative and content quality, ensure timely deliverables, and drive measurable business outcomes for clients.
Key Responsibilities
1. Brand Strategy & Monthly Planning
Lead monthly content and campaign planning aligned with each brand’s objectives, tone, and marketing calendar.
Translate client briefs into actionable strategies and guide internal teams with transparent direction.
Ensure all planned activities are within defined scope and brand identity.
Review and analyze campaign performance - amplify what works, rework or drop what doesn’t.
Proactively recommend innovative ideas to improve engagement and ROI.
2. Creative Quality & Brand Consistency
Review all outgoing content and creatives to ensure alignment with:
Brand guidelines (logo, typography, color palette)
Conceptual integrity and factual accuracy
Spelling, grammar, and overall presentation
Ensure that every deliverable reflects the latest client feedback and past learnings.
Maintain high creative standards across formats (static, video, reels, blogs, etc.).
3. Client Relationship Management
Serve as the primary point of contact for assigned clients, building trust and long-term partnerships.
Translate client requirements into internal briefs and ensure timely delivery.
Anticipate client needs, address concerns proactively, and ensure client satisfaction.
Participate in review meetings and present performance reports with actionable insights.
4. Feedback Tracking & Process Optimization
Maintain a structured feedback tracker with date-wise entries, summaries, and action status.
Use the tracker to guide internal reviews a
📌 Account Manager (New Delhi)
🏢 ID8 Digital
📍 New Delhi
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