Purpose of Role

The ideal candidate brings hands-on experience in marketing automation platforms and analytics tools, with the ability to translate data into actionable recommendations. Prior exposure to the power, energy, infrastructure or capital goods sector is preferred.

Position Title

Manager - Marketing

Position Summary

We are looking for an experienced Marketing qualified with a strong foundation in B2B marketing, analytics and MarTech to help drive core marketing functionality. The role will focus on planning and executing integrated marketing initiatives, strengthening marketing analytics and enabling business teams through insights and performance tracking.

Position Demands

Master's degree in Marketing, Business, or a related field
Prior experience in power, energy, infrastructure, manufacturing or capital goods sectors
Exposure to data services, EPC businesses or complex B2B sales cycles is an added advantage

Key Accountabilities / Responsibilities

Plan, execute and optimise integrated B2B marketing campaigns across digital, content,



events and sales enablement
Own marketing performance measurement, including campaign, funnel and pipeline analytics, to assess impact and ROI
Manage and analyse marketing data using Salesforce for lead management, pipeline tracking, reporting and dashboards
Ensure strong data hygiene, segmentation and effective CRM adoption in collaboration with sales teams
Leverage marketing automation platforms (such as Marketo) for campaign execution, lead nurturing, scoring and reporting
Track and optimise campaign performance using tools such as Google Analytics, LinkedIn Campaign Manager, Google Ads and email marketing platforms
Build and maintain performance dashboards using BI tools to support decision-making and leadership reporting
Partner closely with Sales, Product and Business teams to align marketing initiatives with commercial priorities and pipeline objectives
Translate complex technical offerings across conductor

📌 Manager - Marketing (Gurugram)
🏢 Sterlite electric
📍 Gurugram