This job is with Novartis, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly. Summary We are seeking a Senior Analyst, CRM to support the integration and migration of CRM platforms, data, and field force operations as part of a large-scale acquisition and platform change programs. This role focuses on ensuring that CRM data, configurations, business logic, and field-facing functionality are assessed, mapped, and migrated into the target organization's / target platform's CRM ecosystem with minimal disruption to field operations and customer engagement. The individual will act as a bridge between CRM product teams, data engineering, field operations, and business stakeholders from both entities - coordinating data integration requirements, managing enhancement and release readiness during transition, and ensuring data quality and adoption continuity throughout the migration lifecycle. About the Role Key Responsibilities: Location:



Hyderabad Hybrid CRM discovery & documentation of the current platform configuration (data model, automation, rules) and integration touchpoints Cross-platform mapping & gap analysis between source and target CRM (field definitions, business logic), producing a field-level crosswalk Integration coordination across upstream data teams (for example master data and segmentation) and downstream consumers (analytics, reporting, dashboards) Migration wave readiness & coordination , including timelines, testing dependencies, stakeholder communication, and roadmap support Testing & quality assurance across unit/integration/UAT with defined data-quality checkpoints Adoption & change support post-migration, tracking usage, addressing adoption gaps, and reinforcing governance Continuous improvement to strengthen data quality, streamline integrations, and improve field user experience Essential Requirements: Education: Bachelor's degree in a relevan

📌 Senior Analyst- Brand Data Enablement (India)
🏢 Novartis
📍 India