What you ll do
Key responsibilities include (but not limited to):
- Lead consulting projects (critical)
- Drive end-to-end delivery of projects for clients, ensuring clear objectives, timelines, and deliverables are met (along with inputs from Manager/ Senior Manager)
- Day-to-day work planning and team management. Take responsibility for scoping and delegating work streams; monitor and balance workloads within the team of analysts and associates
- Serve as the main point of contact for clients/ Bain case teams, providing strategic insights and ensuring client satisfaction.
- Insight Generation and Presentation
- Drive conversations through analytics to help uncover insights through data analysis and story-lining the deliverable to prove/disprove hypotheses in the best interest of the client/project
- Use dashboards and visualization tools (e.g., Power BI, Tableau) to track KPIs and report on the effectiveness of marketing strategies.
- Leverage latest techniques (such as GenAI, predictive modelling, etc) to enhance data analysis as well as embed them in day-to-day activities
- Marketing analytics and research
- Conduct primary and secondary research to identify opportunities/ gaps and benchmark current marketing maturity of clients as per Bain proprietary frameworks and databases
- Develop tailored analysis using marketing tools (e.g., Google Analytics) and analytical data sources (such as SEMRush, Similarweb, etc.) to form a comprehensive outside-in view of client marketing/ sales functions
- Identify value at stake and size of prize through media spend analysis across channels and competitors
- Develop strategies to build new and strengthen existing digital channels, implementing recent or enhanced omni-channel strategies, personalization techniques and connected experiences
- Understand basic design principles and apply them for strength and gap identification in UI/UX of client websites and mobile app interface
- Stay abreast of emerging marketing analytics tools
📌 Project Leader (Delhi)
🏢 Bain Company India
📍 Delhi
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