1. Own the Combined Mandate — Leads, Footfall & Mall Revenue
• Own the top-line outcomes across both departments: qualified investor leads delivered to Sales for our company and upcoming launches — and footfall plus revenue.
• Decide how the total marketing budget splits between lead generation and mall marketing — and reallocate as the numbers move, not as the calendar dictates.
• Set the strategy and quarterly targets for both engines. Work backwards from bookings and mall revenue, not forwards from creative.
• Own the agency, media, and event-partner ecosystem across both departments — vendors work, on clear deliverables, under your terms.
2. Lead the Two Department Heads
• Manage, coach, and hold accountable the Media Head and the Mall Marketing Head — set their targets, run weekly performance reviews, and make the hard calls when a department isn't delivering.
• Build one operating cadence across both teams: explicit individual accountability, honest weekly reviews, and a shared definition of what 'winning' looks like.




• Resolve the trade-offs when the two departments compete — for budget, for attention, for the same weekend — and keep both pulling in one direction.
• Level up both heads and their teams: hire where there are gaps, delegate real responsibility, and build the bench so the engine doesn't depend on any one person.
3. Align Sales, Brand & Leadership
• Close the loop with Sales: track which campaigns produce leads that actually visit and book, feed that back into targeting, and defend lead quality — not just lead volume.
• Keep one consistent our brand voice and visual identity across both engines and every touchpoint — from a paid ad to a mall hoarding to a weekend activation.
• Connect digital to physical — geo-targeted campaigns, influencer walk-throughs, and offers that turn online reach into site visits and mall footfall.
• Report the combined numbers straight to leadership — cost per lead, cost per site visit, footfall, and mall revenue in one vie

📌 Media & Marketing Head (Noida)
🏢 Mepa2z
📍 Noida