Job Description Associate Manager – Paid Media (Channel Activation Team) Location: Noida, India (Hybrid: ~3 days in-office) About HCLTec hAt HCLTech, our purpose is to bring together the best of technology and our people to supercharge progres s. We partner with global enterprises to deliver digital, engineering, cloud, and software solutions at speed and scale .Our marketing organization reflects the same spirit - combining creativity, technology, and data to amplify HCLTech’s brand and impact in the marketplace . Role Summa ryTh e Associa t e Manager, Paid Med ia will work with designated business marketing teams in planning, executing, and optimizing HCLTech’s paid media campaigns across digital and programmatic channels. This role partners closely with industry verticals, capability horizontals, and corporate marketing teams to translate their business goals into media activation strategies that drive awareness, engagement, and pipelin e.This will be an individual contributor role. You will work in a team of four to five other digital marketers and collaborate within the team,



with partner agencies, Advertising platforms, and internal stakeholders to ensure best-in-class B2B and ABM paid media campaigns activations, reporting and innovatio n. Key Responsibilit iesOwn end-to-end paid media planning, execution, and reporting across global and regional campaig ns.Manage day-to-day operations across platforms, including Google Ads, LinkedIn Ads, Meta, The Trade Desk, DV360, 6sense, Reddit, Snapchat and other emerging channe ls.Partner with campaign leads, marketing operations, analytics, and creative teams to design integrated channel strategies and ensure consistent brand presence across paid touchpoin ts.Track and optimise against defined paid media KPIs like Engagement Rates, CPC, CPM and CTR, Bounce rates and other stickiness metri cesOversee relationships with media agencies and platform vendors, ensuring transparency, compliance, and performance accountabili t

📌 Paid Media (Uttar Pradesh)
🏢 HCLTech
📍 Uttar Pradesh