Role Name: Digital Strategist
Years of Experience: 10–12 Years
Location: Bangalore
Type: FTE
Role Balance: 60–70% Business & Reporting Acumen → 30–40% Adobe Launch & AEP
Understanding
Primary Skillset:
 Digital strategy — end-to-end ecosystem ownership
 Report-heavy analytics — independently owns reporting workflows
 Hands-on with Segments, Calculated Metrics, Classifications, Data Sources, Report
Builder & Data Feeds in Adobe Analytics
 Adobe Target / Optimizely — hands-on, mandatory
 Statistics, A/B testing & experimentation methodology
 Pre-analysis — lift calculator, test sizing, hypothesis design
 Business acumen with client-facing stakeholder management
 Working understanding of AEP — audiences, data flows, activation, RT-CDP
 Intermediate knowledge of Adobe Launch (30–40% depth expected, not expert level)
Positive to Have:
 Customer Journey Analytics (CJA)
 Foundational Data Science knowledge
 Adobe Journey Optimizer (AJO)

📌 Adobe Analytics Consultant (Bengaluru)
🏢 Gravity Infosolutions
📍 Bengaluru