Location: Goregaon, Mumbai

Experience: 2–5 Years

Industry: Real Estate / Digital Marketing Agency / PropTech / Construction

Employment Type: Full time

Job Summary

DGS Group is looking for a highly analytical and performance-driven Performance Marketing Executive with prior experience in a Digital Marketing Agency. The ideal candidate should have hands-on expertise in planning, executing, optimizing, and scaling paid digital campaigns across Meta, Google, LinkedIn, and other advertising platforms.

The candidate will be responsible for generating high-quality real estate leads while maintaining optimum Cost Per Lead (CPL), Return on Ad Spend (ROAS), and campaign performance.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and Display Networks.
Generate high-quality leads for residential and redevelopment projects.
Monitor and optimize CPL, CPA, CTR, Conversion Rate, and ROAS.
Manage campaign budgets efficiently to maximize performance.
Create audience segments, retargeting campaigns,



and lookalike audiences.
Coordinate with creative and content teams for ad creatives, landing pages, and campaign assets.
Conduct A/B testing on creatives, copies, landing pages, and audiences.
Analyze campaign performance using Google Analytics (GA4), Meta Business Suite, Google Ads, and other reporting tools.
Track lead quality and coordinate with CRM and Sales teams to improve conversions.
Monitor competitor campaigns and industry trends.
Prepare daily, weekly, and monthly performance reports with actionable insights.

Key Performance Indicators (KPIs)

Qualified Leads Generated
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Lead-to-Site Visit Conversion
Lead-to-Booking Conversion
Click Through Rate (CTR)
Landing Page Conversion Rate
Campaign ROI
Budget Utilization Efficiency

Key Result Areas (KRAs)

Digital Lead Generation
Campaign Performance Optimization
Paid Media M

📌 Performance Marketing Executive (Mumbai)
🏢 DGS Group Builders And Developers
📍 Mumbai