JOB TITLE: CRM MANAGER
Location: Bengaluru (Work from Office) Reporting To: Associate Director –
Retention & Product Department: Retention
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ABOUT THE ROLE:
We’re looking for a CRM Manager to lead the lifecycle marketing strategy across
our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM
funnel — from onboarding to reactivation — with a solid focus on retention,
engagement, and repeat usage. This is a hands-on leadership role where you’ll
manage a small team and collaborate with cross-functional stakeholders to scale
CRM impact and drive business outcomes.
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KEY RESPONSIBILITIES:
* Own and drive CRM strategy for different business verticals.
* Lead execution across Push, SMS, WhatsApp, and Email campaigns.
* Manage and mentor CRM executives/specialists.
* Build lifecycle marketing journeys — onboarding, engagement, reactivation.
* Monitor and report performance metrics (DAU, WAU,
re-engagement,
conversions).
* Create CRM dashboards, track OKRs, and drive continuous improvements.
* Collaborate closely with product, growth, content, and data teams.
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KEY DELIVERABLES:
* Increase in repeat user retention and revenue through CRM.
* Optimized user journeys across the CRM funnel.
* Strong and scalable CRM processes and execution frameworks.
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WHAT WE’RE LOOKING FOR:
* 4–6 years of experience in CRM, lifecycle marketing, or retention.
* Hands-on experience with campaign tools and analytics platforms.
* Ability to lead and coach a small team.
* Strong data orientation with a performance mindset.
* Excellent collaboration and stakeholder management skills.
Share your CV at
[email protected] for a quick t
📌 CRM Manager (Bengaluru)
🏢 AppsForBharat
📍 Bengaluru