JOB DESCRIPTION: COMMUNITY MANAGER -UPES
Location – UPES Dehradun

About the Role
UPES is looking for a passionate and execution-driven Community Manager to lead the University's flagship student leadership and advocacy program. This role will be responsible for building, nurturing, and scaling a high-performing community of 200+ student ambassadors.
The ideal candidate is equal parts community builder, project manager, and content strategist, with the ability to inspire students while driving measurable business outcomes.

Key Responsibilities :
Community Management
Build, onboard, and manage a community of 200–300 student ambassadors across all 7 schools.
Foster high engagement through regular communication, mentorship, recognition programs, and community initiatives.
Plan and execute training sessions on brand advocacy, storytelling, content creation, and digital engagement.
Build a culture of ownership, collaboration, and healthy competition within the ambassador community.
Program Execution
Drive flawless execution of the program calendar, campaigns, events, challenges,



and activations.
Coordinate with Admissions, Student Affairs, and Schools to ensure timely delivery of initiatives.
Ensure ambassadors actively represent UPES across campus events, social platforms, student communities, and admission cycles.
Content & Brand Advocacy
Develop content briefs, campaign ideas, and storytelling frameworks for ambassadors.
Guide students in creating high-quality, platform content including Reels, Instagram Stories, campus diaries, testimonials, and event coverage.
Encourage authentic conversations across platforms such as Instagram, LinkedIn, Reddit, and student forums to strengthen the UPES brand.
Performance & Analytics
Define success metrics and KPIs for the community, including:
Active ambassador participation
Content output and quality
Engagement rates
Campaign participation
Referral and lead generation
Brand advocacy and sentiment
Build dashboards to track perfor

📌 Community Manager (Dehradun)
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