We are looking for a data-driven Performance Marketing Specialist who can plan, execute, and optimise paid marketing campaigns across multiple digital channels. The ideal candidate should have solid experience in generating qualified B2B leads, managing advertising budgets, improving conversion rates, and translating campaign data into actionable growth opportunities. You will work closely with the content, design, sales, SEO, and business development teams to build campaigns that contribute directly to the sales pipeline.

Key Responsibilities
Paid Campaign Management
Plan, launch, and optimise campaigns across Google Ads, LinkedIn Ads, Meta Ads, remarketing platforms, and other relevant channels.
Manage search, display, video, lead-generation, retargeting, and account-based marketing campaigns.
Own campaign budgets and ensure efficient allocation across channels, audiences, geographies, and offerings.
Continuously improve CPL, CAC, conversion rates, lead quality, and marketing ROI.

Lead Generation and Funnel Optimisation




Build paid marketing strategies focused on generating qualified leads and sales opportunities.
Develop campaigns targeting decision-makers such as CTOs, CIOs, Product Leaders, Engineering Heads, and Founders.
Create and optimise full-funnel campaigns across awareness, consideration, and conversion stages.
Work with content and design teams to develop high-performing ad creatives, landing pages, case studies, reports, and lead magnets.
Identify and reduce drop-offs across landing pages, forms, and lead-nurturing journeys.

Analytics and Reporting
Track campaign performance using Google Analytics, Google Tag Manager, advertising dashboards, CRM data, and attribution tools.
Prepare weekly and monthly reports highlighting performance, insights, challenges, and recommended actions.
Monitor metrics such as impressions, CTR, CPC, CPL, MQLs, SQLs, pipeline generated, CAC, and revenue contribution.
Analyse campaign and CRM data to determine which channel

📌 Performance Marketing Specialist (Bengaluru)
🏢 GeekyAnts
📍 Bengaluru