Title :Brand Strategist Location: Gurgaon Role Type : Full Time Experience Range: 3–6 Years Compensation : Open to discuss Brand Overview A fast growing D2C haircare brand in India, focused on building clean, salon quality products formulated specifically for Indian hair types, climate, and usage habits. The brand operates at the intersection of culture, performance, and storytelling, with a solid emphasis on creating distinctive brand assets and long term brand equity. Role Overview We are hiring a Brand Strategist to own and evolve the core brand platform and shape how the brand shows up across culture, campaigns, and product narratives. This role sits at the center of strategy and execution and requires strong conceptual thinking, cultural sensitivity, and the ability to translate insights into clear brand direction. Key Responsibilities Own and evolve the core brand platform including identity, tone of voice, distinctive assets,



and category or sub brand structures Define the cultural spaces the brand participates in and build brand pillars that guide launches and communication Create sharp and inspiring briefs for campaigns, product drops, launches, and brand activations Plan and drive the brand and marketing roadmap across key moments and launches Collaborate closely with creative, media, product, and growth teams to bring brand ideas to life across touchpoints Track brand health using consumer insights and brand metrics to continuously refine strategy Translate consumer and cultural insights into compelling brand stories and growth opportunities Mandatory Skills 2-5 years of experience across brand strategy, marketing, or growth roles, preferably in D2C, consumer tech, beauty, or personal care Strong conceptual thinking with the ability to build and evolve brand platforms Ability to translate consumer and cultural insights into clear brand direction and actionable briefs Experience working closely with creative teams, agencies, and cross functional stakehold

📌 Brand Strategist at Indias Leading Personal careBrand (Bengaluru)
🏢 WinnerBrands
📍 Bengaluru