Role Overview The Manager – STEM Portfolio Marketing will lead strategic marketing for Sage’s STEM portfolio in India - driving awareness, adoption, and sustainable growth across academic, research, and healthcare ecosystems. The role combines portfolio strategy, market intelligence, demand generation, and stakeholder collaboration , operating at the intersection of higher education, research dissemination, and digital innovation. Basic KRAs include shaping go-to-market strategies, strengthen brand positioning, collaborate across stakeholders and deliver measurable business impact. Key Responsibilities & KRAs 1. Portfolio Strategy & Go-to-Market Leadership KRA: Portfolio growth, positioning, and market relevance Own the annual marketing strategy and execution roadmap for the STEM portfolio aligned with business priorities Define and refine portfolio positioning, value propositions, and messaging across academic content, research solutions, and allied offerings Lead go-to-market strategies for new launches, products and services, CME programs,



and KOL-led initiatives Translate market needs and customer insights into transparent marketing priorities and growth opportunities 2. Demand Generation & Campaign Excellence KRA: Pipeline contribution, engagement, and adoption Design and execute integrated demand-generation campaigns through targeted customers Drive multi-channel campaign execution across digital, content, events, and partnerships Partner with sales teams on campaign alignment, lead quality, and sales enablement assets Ensure consistent messaging and customer experience across touchpoints 3. Stakeholder & Ecosystem Engagement KRA: Strong cross-functional and external collaboration Work closely with sales, products & services, and regional/global marketing teams to ensure aligned planning and execution Collaborate with content team, academic advisory boards, scientific societies, think tanks, government bodies, and pharma & healthcare organizations to identify trends

📌 Marketing Manager (Haryana)
🏢 Sage
📍 Haryana