Roles and Responsibilities:

* Campaign Execution: Build, test, and deploy end-to-end lifecycle campaigns
across Push, IAM (In-App Messages), Content Cards, Email, and SMS.
* Canvas Mastery: Architect complex, multi-step customer journeys using Braze
Canvas, utilizing branching logic, frequency capping, and re-eligibility
settings.
* Personalization: Use Liquid logic and Connected Content to pull real-time
data into messages for a truly 1:1 user experience.
* Audience Segmentation: Define and maintain agile segments based on custom
attributes, events, and behavioral data.
* A/B Testing: Design and execute rigorous multivariate tests on copy,
creative, and send-times to drive incremental lift in KPIs.
* Reporting & Analytics: Monitor campaign health and report on key metrics
(CTR, Conversion Rate, Unsubscribe Rate) using Braze Current or native
reporting tools.
* Data Integrity:



Collaborate with Engineering and Product teams to ensure the
right custom attributes and events are being mapped correctly into the Braze
SDK.
* Hands-on Braze Experience: Minimum 3 years of experience specifically inside
the Braze platform (Braze Certification is a major plus).
* Technical Literacy: Comfort with HTML/CSS for email styling and Liquid
templating for dynamic content.
* Analytical Mindset: You don't just pull reports; you find the "why" behind
the numbers.
* Attention to Detail: An obsessive approach to QA—checking every link, deep
link, and personalization tag before it goes live.
* Lifecycle Knowledge: A deep understanding of the user journey (Onboarding,
Retention, Win-back, and Loyalty).

📌 Process Manager (Navi Mumbai)
🏢 eClerx
📍 Navi Mumbai