Job Description – Social Media Executive
Position: Social Media Executive
Department: Marketing & Communications
Location: Jaipur, Rajasthan
Industry: Education / School
Reporting To: Marketing / School Management
Position Overview
We are looking for a creative, proactive, and digitally savvy Social Media Executive to manage and strengthen the school's digital presence across social media platforms. The role will be responsible for creating engaging content, covering school activities and events, managing digital campaigns, generating and tracking enquiries, and analysing social media performance.
The ideal candidate should have a solid understanding of social media trends, content creation, paid advertising, digital analytics, and brand communication, preferably with experience in the education or school sector.
Key Responsibilities
1. Content Creation & Social Media Management
Capture high-quality photos and videos of school activities, events, celebrations, student achievements, classroom activities, and daily school life.
Create engaging content including posts, reels,



stories, videos, creatives, and short-form content.
Plan, schedule, and publish content across relevant social media platforms.
Develop a monthly social media content calendar aligned with the school's communication and marketing objectives.
Stay updated with emerging social media trends, formats, and content opportunities.
2. Digital Marketing & Paid Campaigns
Plan and manage paid advertising campaigns on Meta (Facebook & Instagram) and other relevant digital platforms.
Develop campaigns for school admissions, events, programmes, and brand awareness.
Monitor campaign budgets, reach, engagement, enquiries, leads, and conversions.
Coordinate with relevant teams to ensure timely follow-up on digital leads.
3. Lead Generation & Enquiry Tracking
Generate quality admission enquiries through social media and digital campaigns.
Track and maintain records of leads and enquiries generated through digital

📌 Social Media Executive (Jaipur)
🏢 The Kulish School
📍 Jaipur