About Xtracut

Xtracut Systems Private Limited is a Chennai-based digital marketing and web development agency. We are a Google Partner, a Meta Business Partner and a Zoho Authorised Partner, working across healthcare, education, retail and D2C accounts on brand, content, performance and technology.

Job Summary

We are looking for a Social Media Account Manager who understands social media deeply—not just as a profession, but as an evolving digital ecosystem. The core of this role is ideation: spotting trends early, identifying their relevance to the brand, and turning them into reels or posts that can be effectively executed with the resources at hand. Equally important is accountability: you own the numbers on your accounts and are responsible for achieving the growth targets committed to the client each month.

Key Responsibilities

Performance and Goal Ownership
Own the monthly KPIs on every account you handle — followers, reach, engagement, video views, leads
Work to agreed monthly growth targets and track progress through the month, not at the end of it




Review performance weekly and course-correct while there is still time in the cycle
Flag any account trending below target early, with a recovery plan — not an explanation after the fact
Justify content decisions with data: what worked, what did not, what changes next month

Content and Ideation
Ideate reel concepts weekly — hooks, formats, audio, treatment — and pitch them with a explicit rationale for why they will work
Track trends daily and adapt relevant ones to brand context within the trend's shelf life
Write scripts, captions and carousel copy in English and Tanglish/Tamil that read as spoken, not translated
Build monthly content calendars and see them through to publishing on schedule
Prepare shot lists and coordinate shoots — talent, location, props, timelines
Brief designers and editors, and QC output before it reaches the account lead

Shoot Coordination — Client and Production Team
Own the monthly sh

📌 Social Media Account Manager (Chennai)
🏢 Xtracut
📍 Chennai