Job Description – Performance Marketing Executive

Organization: Lovely Skilled University (LPU)

Location: Phagwara, Punjab

Experience: 2–6 Years

Employment Type: Full-Time

About the Role
Lovely Professional University (LPU) is looking for a Performance Marketing Executive to join its dynamic Digital Marketing team. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns to drive high-quality leads, conversions, and measurable ROI.
The candidate should have hands-on experience in performance marketing platforms, campaign optimization, analytics, audience targeting, and lead-generation campaigns.

Key Responsibilities
Plan and execute performance marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
Manage campaigns focused on lead generation, conversions, admissions, traffic, and remarketing.
Monitor and optimize key metrics such as CPL, CPA, CPC, CTR, Conversion Rate, ROAS, and ROI.
Conduct keyword research, audience segmentation, retargeting, and competitor analysis.




Optimize campaign budgets, bidding strategies, ad copies, creatives, placements, and targeting.
Conduct A/B testing of creatives, messaging, audiences, and landing pages.
Track campaign performance through Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, Excel, and reporting dashboards.
Analyse campaign data and provide actionable insights to improve lead quality and conversion rates.
Work closely with Creative, Content, Admissions, social media, CRM, and Web teams to improve the overall marketing funnel.
Prepare regular performance reports and present campaign insights to stakeholders.
Stay updated with the latest trends, tools, algorithms, and best practices in digital advertising.

Required Skills & Qualifications
2–6 years of relevant experience in Performance Marketing / Digital Marketing.
Strong hands-on expertise in Google Ads and Meta Ads.
Good understanding of lead-generatio

📌 Performance Marketing Executive (Jalandhar)
🏢 Lovely Professional University
📍 Jalandhar