Location: New Delhi
Work Mode: Work From Office (WFO)
Experience: 2 - 3 Years
Employment Type: Full time

About the Role
We are looking for a results-driven App Marketing Manager to lead the growth and marketing of our mobile applications. The ideal candidate will have hands-on experience in app user acquisition, performance marketing, app store optimization, campaign management, and analytics.
The candidate will be responsible for developing and executing strategies to increase app installs, user engagement, retention, and revenue while maintaining an efficient Customer Acquisition Cost (CAC).

Key Responsibilities
Develop and execute end-to-end app marketing and user acquisition strategies.
Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks.
Manage app install and conversion campaigns while optimizing CPI, CPA, ROAS, LTV, and CAC.
Analyze campaign performance and identify opportunities to improve acquisition and monetization.
Work closely with product and creative teams to develop high-performing ad creatives, videos,



banners, and ad copies.
Conduct A/B testing of creatives, audiences, landing flows, and campaign strategies.
Monitor app analytics and user behavior to improve retention, engagement, and lifetime value.
Work on App Store Optimization (ASO), including app titles, descriptions, keywords, screenshots, and ratings/reviews.
Track and analyze user acquisition funnels from impression → click → install → registration → engagement → revenue.
Use attribution and analytics platforms to measure campaign effectiveness and user quality.
Prepare regular performance reports with actionable insights and recommendations.
Coordinate with product, design, content, and technology teams to execute growth initiatives.
Stay updated with the latest mobile marketing trends, advertising platforms, privacy changes, and app growth strategies.

Required Skills
Strong knowledge of Mobile App Marketing and User Acqui

📌 App Marketing Manager (India)
🏢 Somo Media
📍 India