Digital Media Planning - Senior Manager (Immediate Joiners Preferred)
Seniority Level: Senior Level (5-8 Years)
Position Summary
You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.
Key Responsibilities
Client Relationship Management
Serve as the strategic partner and primary point of contact for senior client stakeholders
Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals
Build and nurture long-term client relationships rooted in trust, performance, and value delivery
Translate business challenges into innovative and actionable media plans
Business Growth & Innovation
Identify and pursue upsell and cross-sell opportunities to expand the agency’s scope with existing clients
Develop and present current media-led proposals that add value and strengthen client partnerships
Collaborate with the leadership team on pitches and business development initiatives
Contribute actively to revenue growth and agency profitability
Media Strategy & Planning
Lead development and implementation of integrated media strategies tailored to client objectives
Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency
Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation
Drive real-time campaign optimizations, balancing performance and creativity
Campaign Excellence
Oversee execution of end-to-end media planning and buying deliverables
Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and