Job Purpose

Plan, organise & manage all activities to drive Retail Sales through assigned channel (National Distribution and IFA channels) in the branch to increase AUM, market share, quality and profit potential of assets.

Job Context & Major Challenges

Key Challenges

Ensuring ‘top-of-mind’ recall for our schemes from within extensive bouquet of products available with distributor base
Identifying suitable resources from other industries and inspiring them to join our industry.
Maintaining high rate of activation across all channels

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Achieving and exceeding AUM & Market Share targets through targeted sales activities ? Driving sales of different products by keeping regular connect with all the distributors at all important levels (senior mgt and branches)

Trainings/ presentations of products
Events, contests to push sales
Conducting distributor engagement programes





KRA2 Managing and maximizing business from Client Relationships through prompt service ? Meeting distributors on a regular basis

Disseminating updates and other product related information timely
Efficient and timely after sales support
Database Maintenance & updation to ensure effective communication

KRA3 Undertaking Business Development activities including marketing support to clients/distributors ? Provision of publicity material and other literature to distributors on time

Designing & implementing various events, contests & promotional activities
Coordinating for the product’s advertisements in publications and literature produced by the distributors.

Ensuring visibility in the branches of distributors through different mediums.

KRA4 Monitoring Compliance to enable high alignment with systems and practises ? Ensuring that all statutory regulations related to information sharing, application processing, & publicity are complied with.

KRA5 Planning and overseeing activities aimed a

📌 Channel Manager, IFA, Hyderabad (India)
🏢 Aditya Birla Capital
📍 India