Head - Marketing (Brand & Performance), Exports F&L;
Location: Mumbai, India
About the Role
Reliance Retail's Fashion & Lifestyle Exports business is building a portfolio of owned and acquired brands for international markets, and needs a marketing leader to give that portfolio a coherent voice. As Head - Marketing (Brand & Performance), reporting to the Head - Fashion & Lifestyle Exports, you will own brand positioning and marketing strategy across export markets.
You will define brand architecture for owned and newly acquired exporter brands, aligning it with the category and country priorities set by Category Management and Sales & Key Accounts. You will build trade marketing programmes that support buyer, distributor and retailer partnerships, and develop market-entry and brand-launch playbooks for new geographies and acquired brands.
You will also build the organisation's performance marketing muscle - across marketplaces, cross-border e-commerce and direct-to-consumer channels - owning digital budgets, campaign performance and marketplace visibility,
with a particular focus on cross-border and diaspora commerce for beauty, handicrafts and lifestyle categories. You will establish brand governance standards, integrate acquired brand assets, and work closely with Quality, Regulatory & Compliance to ensure every campaign meets destination-market regulatory requirements.
Key Responsibilities
Define brand architecture and positioning for owned and acquired brands across export markets
Align brand strategy with category and country priorities set by Category Management and Sales & Key Accounts
Build trade marketing programmes that support buyer, distributor and retailer partnerships
Develop market-entry and brand-launch playbooks for recent geographies and acquired brands
Build performance marketing capability across marketplaces, cross-border e-commerce and D2C channels
Own digital marketing budgets, campaign performance and marketplace visibility programmes
Develop cro