JD below:

Marketing & Franchise Development team is focused on Digital Acquisitions and
Digital Sales transformation while enabling next-gen existing customer
evolution. We are seeking a senior level SEO specialist to join our team. The
SEO Specialist will own the execution roadmap for the company’s organic growth,
across Credit Cards. This is an exciting opportunity for a seasoned qualified
in SEO space to drive forward the organic growth of Citi and take the business
into the future amidst the rise of Gen AI and a continuously evolving search.

Responsibilities

* Develop and implement SEO strategies that align with Marketing goals and
Product roadmaps.
* Lead and own the SEO scorecard KPIs that will use to define end-state
success while leading with a Performance Marketing mindset.
* Lead concurrent SEO initiatives focused across three pillars, Content,
Keywords and Technical SEO.
* Conduct keyword research to identify the most relevant and popular keywords
for the company's target audience focusing on Non-Branded and Branded
keywords.




* Optimize existing website content for search engines, including title tags,
meta descriptions, and headers.
* Enhance content across Lines of Business/Products to maximize opportunities
for indexing, ranking, click-through and conversion.
* Build SEO reports and dashboards that will be shared across the organization.
* Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO
toolkit.
* Work directly with Product partners and Legal to plan & implement SEO
strategies that align with internal KPIs and marketing goals.
* Assists with audits of site, QA of digital properties to ensure proper
construction/ maximized visibility.
* Analyze online financial ecosystem, search engine results to identify
competitive SEO opportunities within each Product line.
* Provide thought leadership as it relates to the growth of SEO
* Maintain a close partnership and high level of synergy with Product,
Technology, Operations, and

📌 Senior Process Manager (Mumbai)
🏢 eClerx
📍 Mumbai